Brightening Eye Cream

Wide Awake

• Clinically proven to hydrate, brighten + depuff the under-eye area
• Highly potent Vitamin C + Niacinamide brighten + reduce the appearance of uneven skin tone while supporting long-term brightening benefits
• Shiitake Mushroom Extract reinforces skin’s natural defenses
• Caffeine, rich in antioxidants, helps support tightening and firming to visibly depuff and revive tired eyes
• Rice Bran Extract rich in omega-3 fatty acids, slows down visible signs of aging and reduces uneven skin tone with over 100 antioxidant compounds
• Squalane + Glycerin deliver high-impact hydration to quench dry skin instantly for a plump, slept-in look
• Translucent pigments that adapt to all skin tones reflect light to boost luminosity, giving skin a subtle glow while blurring imperfections
• Suitable for sensitive skin

• Vitamin C
• Shiitake Mushroom Extract
• Caffeine
• Niacinamide
• Rice Bran Extract
• Squalane

Apply 2-3 dots under the eye by pumping applicator to dispense product. Gently massage the under-eye area and entire orbital bone using the unique cooling metal tip applicator in an inward movement to smooth out fine lines, and outwards to immediately depuff and visibly brighten the eye area. Gently tap to blend using your fingertip or a brush. Wear alone or under/over makeup. Repeat as needed.

How do I use Wide Awake?

Pull off the cap, and pump once. Apply 2-3 dots under the eye with the applicator of the dispensed product. Gently massage the entire orbital bone using the cool-tip metal applicator in an inward movement to smooth out lines, outwards to immediately depuff and visibly brighten the eye area. Gently tap to blend using your fingertip or a brush. Repeat as needed.

Can I use Wide Awake with concealer? 

Yes, and Wide Awake can be used before or after makeup! The beauty of Wide Awake exists in its versatility – toss it in your bag and swipe it on whenever you need a little refresh in the day, or evening, for instantly re-energized eyes. We designed every part — from the formula to the packaging — to take back the first moments of the day (and every moment you may need after that). It’s all about giving yourself those few extra minutes whenever you need them before you give to everything and everyone else.

Does Wide Awake come in different shades?

No, because this is one universal translucent pigment made to adapt to all skin tones. It dries down providing a luminous invisible finish and evens out any skin tone. (Similar to our Skin Glow SPF – it is formulated to work with any skin tone at any time of day for that glowy goodness).

Are there any active ingredients in Wide Awake? 

Yes. It contains a blend of highly potent Vitamin C and 4 antioxidant technologies below:

- Caffeine: rich in antioxidants, helps support tightening and firming to visibly depuff and revive tired eyes

- Rice Bran Extract: rich in omega-3 fatty acids, slows down visible signs of aging and reduces uneven skin tone with over 100 antioxidant compounds

- Pomegranate Fruit Extract: improves the appearance of fine lines with skin-soothing properties 

- Shiitake Mushroom Extract: reinforces skin’s natural defenses and protects skin from being super sensitive.

And highly potent Vitamin C + Niacinamide to brighten + reduce the appearance of uneven skin tone while supporting long-term brightening benefits

Is it okay to put caffeine that close to the eye?

Yes! This is a very common active ingredient in topical eye creams, as the increased circulation that caffeine elicits supports the firming and depuffing of the orbital area. 

Should Wide Awake be used in the morning or at night?

We love Wide Awake in the Morning, but it serves as an ALL-DAY pick-me-up that you can’t put down.

When do I use Wide Awake in the Routine?

We recommend using it after your Morning Cocktail Vitamin C Serum before your Skin Glow SPF Primer for best results.

Does this work for oily, dry or combination skin? 

At YSE Beauty, we pride ourselves on having ingredients that work well for every skin type, formulated to be gentle enough for everyday use. Wide Awake is especially made for those with sensitive skin. Additionally: While a daily SPF is always essential, it becomes crucial when integrating any product with active ingredients.

Is Wide Awake free of Parabens, PEGs, and Phthalates? 

Yes.

Why is it important to moisturize around the eye?

As the skin around the eye area is thinner than the rest of the face, signs of dehydration tend to be more pronounced. Dehydration can cause the eye area to appear darker, discolored, and sunken. Which is why Wide Awake was formulated with the tried-and-true hydration powerhouses – Squalane + Glycerin – to deliver a quenched, plumped, and “slept-in” look.

When should I start using eye cream?

Since the skin around the eye area is thinnest part of the facial skin, it will be the first area to show signs of aging. Because of this, many experts believe you can start as early as your 20s.

What is the texture of Wide Awake Brightening Eye Cream?

A lightweight, creamy texture that melts right into all skin tones that is super hydrating, so it never feels heavy, cakey, or settling into fine lines.