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YSE / wise / adj: having good judgment...most of the time

NEW TINT

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NEW TINT

Wide Awake

Brightening and Depuffing Eye Cream
• 10ml / 0.33 fl. oz.

Like 10 hours of sleep in a tube, this clinically backed eye cream instantly brightens, smooths, and blurs, helping visibly improve the appearance of dark circles, puffiness, and fine lines over time. It’s made with a potent yet gentle blend of brightening THD vitamin C, niacinamide, and white shiitake extract. Caffeine plus arnica extract provide a tightening and calming effect while squalane brings fast-plumping hydration.

Designed to be worn alone or under makeup as a smooth, hydrating base, Wide Awake is available in four flexible, color-correcting tints that help minimize the look of imperfections, sheering out to a soft-focus glow.

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01 - Sheer Pink

A cool pink for fair to light skin tones

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02 - Sheer Peach

A neutral peach for light to medium skin tones

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03 - Sheer Honey

Original shade - a warm golden for medium to deep skin tones

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04 - Sheer Mocha

A neutral bronze for deep to rich skin tones

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One-time purchase

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Complete Your Routine

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Our latest ritual, designed with your busy lifestyle in mind.

Brightens
Depuffs
Hydrates
Smoothes fine lines
Antioxidant

Oil-soluble and photostable Tetrahexyldecyl Ascorbate (THD Vitamin C) delivers clinical-grade brightening without the oxidation or irritation of traditional vitamin C.
Niacinamide brightens the look of dark circles, supports the moisture barrier, and amplifies blue light and pollution defense.
Arnica Montana Flower Extract helps calm under-eye swelling, counteracting rubbing-induced irritation around the delicate eye area.
Squalane delivers high-impact hydration for a plump, slept-in look.
Caffeine, rich in antioxidants, helps support tightening and firming to visibly depuff.
Translucent Pigments give skin a luminous glow while blurring the look of imperfections.

Tetrahexyldecyl Ascorbate (THD Vitamin C)
Niacinamide
Shiitake Mushroom Extract
Caffeine
Squalane

Apply 2-3 dots under the eye by pumping applicator to dispense product.

Gently massage the under-eye area and entire orbital bone using the unique cooling metal tip applicator in an inward movement to smooth out fine lines, and outwards to depuff and brighten the eye area.

Gently tap to blend using your fingertip or a brush. Wear alone or under/over makeup. Repeat throughout the day as needed.

leaping bunny certified
proudly
vegan
dermatologist tested

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Before & After 4 Weeks

- YSE Beauty

YSE Beauty

- YSE Beauty

YSE Beauty

- YSE Beauty

YSE Beauty

After 4 Weeks

100%

of users showed improvement in under-eye puffiness

100%

of users showed improvement in dark circles

100%

of users showed improvement in fine lines & wrinkles

100%

of users showed improvement in moisturization

*In a clinical study across 30 panelists after 4 weeks of use

You in Wide Awake Brightening Eye Cream

<p>The Brightening Eye Cream Molly Sims Keeps in Her Purse at All Times Now Comes in Color-Correcting Shades</p>

The Brightening Eye Cream Molly Sims Keeps in Her Purse at All Times Now Comes in Color-Correcting Shades

<p>This Concealer-Replacing Tinted Eye Cream Is So Brightening and Smoothing, My Dark Circles and Puffy Bags Are Gone</p>

This Concealer-Replacing Tinted Eye Cream Is So Brightening and Smoothing, My Dark Circles and Puffy Bags Are Gone

<p>Molly Sims Swears Her New Product Fakes the Look of 8 Hours of Sleep—and We’re Listening</p>

Molly Sims Swears Her New Product Fakes the Look of 8 Hours of Sleep—and We’re Listening

Key ingredients for glowing results

THD Vitamin C + Niacinamide

The most gentle form of Vitamin C visibly brightens skin while helping calm inflammation. Brightening Niacinamide (Vitamin B3) deeply hydrates, supports the skin barrier, and improves the look of fine lines over time.

Caffeine

A powerful antioxidant that helps boost circulation to visibly depuff and awaken tired under eyes. Caffeine also helps protect skin from UV-induced damage, supports firmness, and slows the look of photoaging.

Arnica Montana Flower Extract

Helps calm inflammation and micro swelling in the delicate under-eye area, reducing swelling and discoloration to give the under-eye area a smoother, more even appearance.

How to Use

Applying product

Applying product

Step 1 Apply

Pull-off cap, pump applicator to dispense product. Apply 2-3 dots on clean, dry skin under each eye.

Applying product

Applying product

Step 2 Blend

Gently glide ring finger across product and tap to blend.

Applying product

Applying product

Step 3 Massage

Slowly massage entire orbital bone using the cool-tip metal applicator in an inward movement to smooth out lines and outwards to immediately depuff.

Applying product

Applying product

Step 4 Take On Your Day

Wear alone or under/over makeup. Concealer, now made optional.

AM Routine

Rise and shine with an easy morning routine that takes little time, but still delivers next-level luminosity.

YSE Beauty

Rise and shine with an easy morning routine that takes little time, but still delivers next-level luminosity.

STEP 1

Take It Off Gel-Oil Cleanser - YSE Beauty

Antioxidant-Rich Gel-Oil Cleanser

STEP 2

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Barrier-Friendly Exfoliating Pads

STEP 3

Morning Cocktail Vitamin C Serum - YSE Beauty

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STEP 4

Skin Glow SPF 30 Primer - YSE Beauty

Illuminating 3-in-1 SPF 30 Primer

STEP 5

Wide Awake Brightening Eye Cream - YSE Beauty

Brightening and Depuffing Eye Cream

Add All to Bag

Why Molly loves it

“As a founder, a producer, a podcaster, and a mom of three, I’m not exactly clocking a full eight hours. This little tube is my secret weapon to looking like I’ve got it all together. It brightens, depuffs, smooths—and gives that glowy, color-correcting tint I spent months obsessing over. For all my moms, my multitaskers, my do-it-all ladies, this is just as much for you as it is for me!”

Reviews

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